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Corporate Brand Refresh News

i Cubed Systems, Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture; President and CEO: Tsutomu Sasaki; i Cubed Systems, Inc. "), a provider of enterprise mobile management software, announces the renewal of its corporate brand. Establishing a new brand concept centered on purpose and value proposition, the company will launch an advertising campaign starting June 20, 2022, under the slogan " Embrace the challenge and have fun. "

New Logo Mark

Since our founding in 2001, we have pursued our mission of "making IT more accessible" through our SI business. Since 2011, we have pursued our vision of being a "solution company that creates smiles," providing our SaaS solution "CLOMO" to customers.We have consistently supported our customers in transforming their businesses and work environments, securing the largest market share* in Japan's MDM (Mobile Device Management) market for 11 consecutive years. Positioning this as the start of our third founding phase, we have redefined our direction and desired future state for the next 10 to 20 years and established a new corporate brand. We aim to be a company that fosters a challenging culture and actively pursues various initiatives centered around IT.

*Source: Deloitte Tohmatsu MIC Economic Research Institute, "Market Outlook for Collaboration/Content and Mobile Management Package Software" (FY2011–FY2019); "MIC IT Report December 2021 Issue" (FY2020 shipment value results and FY2021 shipment value forecast)

1. Regarding the Establishment of Our Corporate Brand
Our newly established corporate brand embodies our resolve to embrace challenges ourselves, support individuals and organizations in their endeavors, and bring more smiles to the world by bringing diverse ideas to life.

2. Regarding the Change of the Corporate Logo Mark
The new logo mark features an "i" representing Innovation at its center, with the surrounding elements transforming into various shapes to form diverse forms. This expresses our company's commitment to actively embracing challenges and evolving, serving as a foundation for realizing diverse ideas without limiting opportunities for innovation.

3. Corporate Brand Advertising Campaign
We will conduct an advertising campaign centered on Fukuoka City, Fukuoka Prefecture, where our headquarters is located, with the aim of expanding awareness of our new corporate brand.

Advertising Media and Schedule
・Nishitetsu Fukuoka Tenjin Station Takeover Ads: Wednesday, June 22 to Tuesday, June 28
・Fukuoka City Bus Stop Cityscape Ads: Monday, June 20 to Sunday, July 3
・JR Hakata Station Continuous Posters: Tuesday, June 21 to Tuesday, July 5
・JR Kyushu Select Station Interior Ads: June 20 (Mon) to June 26 (Sun)
・JR Chikuho Line Suspended Ads: June 22 (Wed) to June 28 (Tue)
・Digital Video Ads: June 20 (Mon) to July 3 (Sun)

About i Cubed Systems, Inc.
Headquarters: Daiichi Meisei Building, 4-1-37 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture 810-0001
Representative: Tsutomu Sasaki, President, CEO
Established: September 2001
Capital: 417.1 million yen
URL: https://www.i3-systems.com

Contact for inquiries regarding this matter:
i Cubed Systems, Inc.
Corporate Communications Department Yamada
Email address: pr@i3-systems.com

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