We are pleased to announce that our advertising campaign (hereinafter referred to as "this advertisement"), implemented to enhance awareness of our corporate brand, has been awarded the Bronze Prize in the Urban Ad category at the "62nd Fukuoka Advertising Association Awards" and the Special Jury Prize at the "FCC Awards 2022."
■ About the Award-Winning Advertisement
This advertisement was created to expand awareness of our new corporate brand following its renewal. We commissioned BBDO J WEST Inc. to produce and deploy it, ensuring it effectively conveys our brand slogan Embrace the challenge and have fun. " Embrace the challenge and have fun. "
This advertisement ran for approximately two weeks starting June 20, 2022. It was displayed at various locations throughout Fukuoka City, Fukuoka Prefecture, where our headquarters are located, including inside Nishitetsu Fukuoka Tenjin Station and at bus stops throughout the city. It received significant attention, widely spreading on social media, with Twitter posts by those who saw the ad garnering over 38,000 retweets (reposts).
※Press release regarding corporate brand renewal:
https://www.i3-systems.com/news/20220616
Moving forward, through our business and challenges like this advertising campaign, we will continue striving to support not only our customers but everyone connected to them in realizing their ideas, aiming to bring more smiles to the world.
■Regarding the Bronze Award at the "62nd Fukuoka Advertising Association Awards"
The "Fukuoka Advertising Association Awards," hosted by the Fukuoka Advertising Association, recognize outstanding advertising works released in Kyushu prefectures and Yamaguchi/Okinawa Prefectures. With 10 categories including TV, newspapers/magazines, posters, and web, this advertisement won the Bronze Award in the Urban Ad category, which targets advertising works displayed on city transportation and in public spaces.
Furthermore, the winning entries of the "62nd Fukuoka Advertising Association Awards," including this advertisement, will be exhibited at the "2023 Fukuoka Advertising Fair" held in the multipurpose space on the 1st floor of Fukuoka City Hall from Tuesday, July 18th to Monday, July 24th.
※ Fukuoka Advertising Association website :
http://www.fukuoka-ad.org/
■Regarding the Special Jury Prize at the "FCC Awards 2022"
The "FCC Awards 2022" is an award recognizing outstanding advertising works, hosted by the Fukuoka Copywriters Club, an organization bringing together professionals in the creative industry based in Fukuoka. It receives numerous entries from across Japan each year and is considered one of the most challenging awards honoring copywriting.This advertisement received the Yayoi Nagano Special Jury Prize at the "FCC Awards 2022," announced on April 8, 2023, selected from 408 entries.